Chennai Super Kings (CSK) is the most valuable IPL franchise, with a brand value of $122 million. This marks a 52% increase from the previous year, driven largely by the immense popularity of MS Dhoni and the team's strong fan engagement. CSK surpassed Mumbai Indians (MI), which has a brand value of $119 million, followed by Royal Challengers Bangalore (RCB) at $117 million and Kolkata Knight Riders (KKR) at $109 million.
Sunrisers Hyderabad (SRH) experienced the fastest brand value growth, increasing 76% to reach $85 million in 2024