IPL franchises make money through multiple revenue streams, making the league one of the most profitable cricket tournaments globally. Here are the key ways IPL teams generate revenue:
1. Central Revenue (BCCI’s Share)
BCCI distributes a significant portion of its earnings from media rights and sponsorships to the franchises.
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Media Rights: The biggest revenue source comes from TV and digital broadcasting deals. The IPL 2023–27 media rights deal was sold for ₹48,390 crore (~$6.2 billion).
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Title Sponsorship: A share of IPL’s title sponsorship (e.g., TATA IPL) is given to all teams.
2. Team Sponsorships & Partnerships
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Franchises earn money through jersey sponsorships, kit sponsors, and brand partnerships.
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Example: Mumbai Indians’ 2023 jersey had Slice, DHL, and Marriott Bonvoy as sponsors.
3. Ticket Sales & Matchday Revenue
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Ticket sales generate significant revenue, especially for teams with large stadiums like CSK (Chepauk) and MI (Wankhede).
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Food & beverage sales inside stadiums also add to earnings.
4. Merchandising
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Official team merchandise like jerseys, caps, and accessories contribute to revenue.
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Online stores and collaborations with brands like Puma (for RCB & MI) boost sales.
5. Prize Money
6. Player Transfers & Trading
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Teams can trade players during transfer windows, sometimes at a profit.
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Unused players can be released before auctions to save costs.
7. Digital & Social Media Monetization
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Teams earn from YouTube ads, branded content, and collaborations on social media.
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High engagement leads to more sponsorship deals.
8. Private Equity & Franchise Valuation Growth
Conclusion:
With multiple revenue streams, IPL franchises continue to grow in value, with teams like MI and CSK worth over $1 billion. Do you want a breakdown of any specific team’s earnings? 😊